Sita NYC
Requirement:
Sita, a fashion brand based in New York, sought to enhance its online presence and engagement through visuals, content creation, and SEO strategies.
Challenge:
Our goal was not only to accelerate the brand’s growth but also to revolutionize its approach to reaching customers
Solution:
We developed a visual identity and content strategy, including direction for videography and model selection. Monthly content calendars were tailored with a focus on SEO. Given the brand’s e-commerce nature, we addressed challenges such as building brand equity, visibility, and competition. Through extensive research and analysis, we devised an execution plan, highlighting the timeline for inventory liquidation and the need for sustained search marketing efforts. Email marketing, incorporating banner designs and content, was also employed using Klaviyo software.
Result:
We established consistent branding guidelines and launched campaigns featuring offers and discounts, resulting in increased sales, customer acquisition, and retention. Our close collaboration with the brand, coupled with thorough research and meticulous planning, led to outcomes that exceeded expectations. Notably, organic search traffic surged from 7.4k to 38.2k within just 8 months.
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