Wieden+Kennedy is an American independent global advertising agency best known for its work creative work in the advertising industry and has worked with various Fortune 500 companies such as Nike, Coca-Cola, and Honda.
Wieden+Kennedy implemented a booming digital marketing campaign called “Taste the Feeling” that focused on emotional storytelling through various digital channels, such as social media, mobile apps, and personalized email campaigns. They also incorporated user-generated content and influencer marketing to engage with their audience.
As a result of its new digital marketing strategy, Coca-Cola saw an upsurge in brand sentiment and engagement across its social media platforms. According to a case study by Wieden+Kennedy, Coca-Cola’s social media mentions increased by 9% and their engagement rates increased by 11%.
The lesson here is that businesses can leverage their expertise in developing and implementing effective digital marketing strategies by partnering with a digital marketing agency. However, it is essential to carefully vet potential agencies and ensure that their values align with the business’s goals and target audience.
Businesses can begin by identifying their specific marketing goals and areas for improvement before implementing services from digital marketing agencies. They can then research and compare different agencies to find the best fit. Businesses must also work closely with the agency throughout the process to ensure that the marketing strategy aligns with the overall business strategy.